Word of Mouth Marketing
What to say and how to say it, so that people will tell others about you.
Ask any professional where their best clients come from and they’ll all tell you the same thing: “Word of mouth.” The problem is, most professionals view word of mouth as a “fortunate coincidence.” Instead, and if you can learn to clearly describe what you do – and in a way that others can understand, remember and share – you will significantly boost both the word of mouth and inbound referrals you receive.
About Michael Katz, Chief, Blue Penguin Development, Inc
An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in developing email newsletters for professional service firms.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, The Boston Globe, and other national and local media.
He is the author of three books, and has published over 300 issues of “The Likeable Expert Gazette,” a twice-monthly E-Newsletter with 6,500 passionate subscribers in over 40 countries around the world.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate (Kempo), a
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